In this paper, we address the beacon congestion issue in Vehicular Ad Hoc Networks (VANETs) due to its devastating impact on the performance of ITS applications. The periodic beacon broadcast may consume a large part of the available bandwidth leading to an increasing number of collisions among MAC frames, especially in case of high vehicular density. This will severely affect the performance of the Intelligent Transportation Systems (ITS) safety based applications that require timely and reliable dissemination of the event-driven warning messages. To deal with this problem, we propose an original solution that consists of three phases as follows; priority assignment to the messages to be transmitted /forwarded according to two different metrics, congestion detection phase, and finally transmit power and beacon transmission rate adjustment to facilitate emergency messages spread within VANETs. Our solution outperforms the existing works since it doesn't alter the performance of the running ITS applications unless a VANET congestion state is detected. Moreover, it ensures that the most critical and nearest dangers are advertised prior to the farther and less damaging events. The simulation results show promising results and validate our solution.