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Conference Papers Year : 2023

Comparing Marketing and Computer-Based Methods for Evaluating Online Reviews

Abstract

Abstract This short paper aims to compare humanities and computer-based online review analysis methods. In particular, we evaluate two classical methodologies coming from marketing and natural language processing fields. We assessed them through their ability to translate online reviews into synthetic evaluations reflecting consumers’ overall feelings. Both methods were run in separate ways, then we confronted the results.
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Dates and versions

hal-03962270 , version 1 (30-01-2023)

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Noudéhouénou Lionel Jaderne Houssou, Jeanne Lallement, Mickael Coustaty, Luc Béal. Comparing Marketing and Computer-Based Methods for Evaluating Online Reviews. Information and Communication Technologies in Tourism 2023, International Federation for IT and Travel & Tourism (IFITT), Jan 2023, Johanesbourg, South Africa. pp.261-266, ⟨10.1007/978-3-031-25752-0_28⟩. ⟨hal-03962270⟩

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